Insider tips for building a successful gift registry

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level, snow covered mountain

We make a commitment to our partners to provide a state-of-the-art gift registry software solution that will offer your customers an easy and convenient way to create shareable, shoppable gift lists whenever they celebrate life events and special occasions. 

Of course, that starts with the gift registry software itself.

To meet your needs, we provide:

  • A software solution that is scalable and designed to evolve along with your business; at the same time, it lets you create a branded experience for your customers.
  • A tech team standing behind it to do the heavy lifting as you stay focused on your core business and serve your customers.

Since gift registry software is all we do, you can count on us to continually upgrade the software so your customers enjoy the best gift registry experience possible. In addition, our Customer Concierge team is here to assist you and your customers anytime. The direct benefits of this are clear: You’re relieved of the need to develop, host, and manage your own internal gift registry, and you’re grabbing a share of the growing gift registry market enjoyed by the big chain retailers.

However, the real clincher is the universal feature of our gift registry software and the appeal it has for your customers as it allows them to combine registry gifts from you with favorites from any other store into a single list. That convenience alone motivates customers to register with you.

It’s easy to highlight the universal feature for customers who are actively seeking out a gift registry and land on your registry home page — descriptive copy appears right below your hero image. 

 

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level, a picture of a woman holding an iPad, trying to create a wedding registry.

But the benefits don’t stop there. Our research shows that customers are likely to get into “gift registry creation mode” while browsing products on your site. Any customer who clicks the “Add to Registry” button for the first time but has not yet set up a gift registry will be prompted to do so. At that action point, you want customers to be aware that your gift registry has the universal benefits they value. With so much on a customer’s mind, they may not be thinking about it, so you don’t want to miss the opportunity to offer this useful information. And that’s why we’re updating the “Add to Registry” button for you.

Introducing the “It’s Universal” icon.

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level, an arrow pointing to MyRegistry's universal icon.

It is a new feature for the “Add to Registry” button currently on your product pages.

Here’s how it works for your customers:

  • Customers will see this new button with the “i” added as a teaser.
  • When customers hover on it (because who isn’t curious about what’s behind that “i”?) a pop-up gives a brief explanation of what “universal” is all about.

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level, a pop up that explains universal.

Customers can click on “Learn More” and see this panel:

It’s Universal: One Easy Update Will Take Your Gift Registry to the Next Level, create a universal registry page.

What could be better than that? How about the fact that this new feature is available to all partners at NO CHARGE! Just contact us at marketingguru@myregistry.com and we’ll arrange to add it for you — then watch as your registry results take off!

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